Marketing Principles

CTBAT International Co Ltd Marketing Principles

We endeavour to ensure that our marketing activities will not mislead about the risks of smoking and do not seek to influence the consumers decision on whether to smoke or not, nor how much to smoke. We only market our products responsibly meeting the preferences of today's adult smokers.

We are committed to applying below Marketing Principles to all our products and upholding the same high standards in every markets we operate:

  • Our business only is aimed at and marketed to adult smokers

  • Unwavering commitment to responsibility

  • Completely transparent in the way in our business operation

  • Compliant with applicable laws

  • Build a sustainable business

All aspects of our marketing of our conventional combustible tobacco products are guided by the above principles – from print, billboards and electronic media to promotional events, packaging and sponsorship. The principles are globally applicable and in some countries exceed the requirements of local laws.