Product Innovation

CTBAT International Co Ltd Product Innovation

CTBAT is dedicated to pursue for innovation and continues to explore various offerings to respond to the rapid market change and thus satisfy various consumers' needs.

This includes the launch of Sphere2 in 2017, the first double capsule product in China offered by an international brand. A line extension of Sphere2 Velvety with double capsules was launched afterwards. In 2018, 555 created another capsule superslims format that was unique to the 555 portfolio at that time.

With the NPI launch in China and expansion into the international Duty Paid and Duty Free markets, 555 have completed around 30 TM registration since 2017 globally.

CTBAT International Co Ltd Product Innovation CTBAT International Co Ltd Product Innovation